Tuesday, 28 September 2010

Nestlé Proposes Band-Aid


Updated on 24 November 2010

Broadcast on 23 November 2010 and available on the BBC iPlayer is the Food that Makes Billions by the BBC Money Programme Team on bottled water.  Nestlé is featured with its purified tap water, Pure Life, which as the program explains, is basically another industrial processed food product.  There was a lot of the usual rhetoric in support of the industry from insiders, but the program also sets out the negative aspects such as paying for something that was free, the vast pollution created by the enterprise, and the further commercialisation of our lives.  Bottled water, therefore, needs to be added to the list of products below.

New Nestle foods will target diseaseI wonder if we will need to go the doctor to get a prescription for them like medicine. Or will it be like the band-aid (also known as a plaster), available off the shelf? After all, they are tackling no small potatoes in the health department with the goal of helping to treat or prevent diabetes, obesity, cardiovascular disease and Alzheimer’s! Since these diseases are hardly treated with a band-aid and the band-aid is hardly a preventative measure, it makes me wonder just what this is all about!

Another reason I say that this is a band-aid proposal is because it will be a small contribution compared to the other products Nestlé markets. I would like to point out that this is clearly a public relations (PR) exercise as well as a means to increase profit. It seems like a cruel move to give false hope with such serious health problems.

So what are Nestlé’s “old” products that cause me such concern? I apologise that there are so many, but after all, it’s not my company. If you have a quick glance down the list below, you will see lots and lots of products based on sugar and all highly processed. Now, correct me if I’m wrong, but aren’t diabetes, obesity, cardiovascular disease, and even Alzheimer’s caused, or at least aggravated, by too much sugar in the diet?

Nestlé’s “passion to keep developing innovative and exciting ranges” is contributing to the fact that two-thirds of Americans are overweight and it is predicted that nearly half of Americans will be obese in ten years.  And the problem is not isolated to America.  Nestlé has been involved in environmental and other infringements, but if this isn’t one of the biggest crimes of the century, I don’t know what is.  And to top it all off, they mostly advertise and cater to children.

I’m glad I’ve woken up to the fact that Nestlé is a hypocrite and that absolutely nothing they sell is worth buying. I wouldn’t even eat one of their products for free! So while Nestlé continues to kill off the masses, I’m not impressed that they will be innovating new products based on science and nutrition. Sure, Nestlé is already claiming to be a part of a healthy diet! I’d welcome any ideas on how to tackle this abomination.

Nestlé’s Products
Highly processed cereals:
• Nestlé Cheerios
• Nestlé Honey Cheerios
• Nestlé Oat Cheerios
• Nestlé Cheerios Crunchers
• Nestlé Shredded Wheat
• Nestlé Shredded Wheat Bitesize
• Nestlé Honey Nut Shredded Wheat
• Nestlé Fruitful Shredded Wheat
• Nestlé Clusters
• Nestlé Shreddies
• Nestlé Frosted Shreddies
• Nestlé Coco Shreddies
• Nestlé Honey Shreddies
• Nestlé Curiously Cinnamon
• Nestlé Almond Oats & More
• Nestlé Honey Oats & More
• Nestlé Raisin Oats & More
• Nestlé Nesquik Cereal
• Nestlé Cookie Crisp
• Nestlé Golden Nuggets
• Nestlé Force Flakes

Highly processed meat products:
• Frankfurter Classics 10’s & 4’s
• Frankfurter Jumbos
• Chicken Frankfurter 10’s

Chocolate Bars:
• The Aero Range
• Aero Chunky
• Aero Bubbles
• Heaven
• Kit Kat 2 finger – Milk, Orange, Mint, Caramel and Dark
• Kit Kat 4 Finger – Milk and Dark
• Kit Kat Senses
• Kit Kat Chunky – Milk and Peanut Butter
• Kit Kat Mini
• Milkybar bars – Small, Standard and Chunky
• Milkybar Buttons – Small and Sharing bags
• Yorkie

Chocolate Sweets:
• Rolo
• Smarites

Boxed Chocolates:
• After Eight
• Black Magic
• Dairy Box
• Quality Street

Sugar Confectionary:
• Rowntree's Randoms
• Rowntree's Fruit Pastilles
• Rowntree's Fruit Gums
• Rowntree's Tooty Frooties
• Rowntree's Pick & Mix
• Rowntree's Juicy Jellies
• Rowntree's Jelly Tots

Biscuits:
• Kit Kat 2 Finger
• Blue Riband
• Breakaway
• Drifter
• Toffee Crips Biscuit
• Munchies
• Crunch
• Toffee Crisp
• Walnut Whip
• Caramac
• Lion
• Animal Bar

Ambient Cakes:
• Smarties Celebration Cake
• Smarties Gift Cake
• Funtastic Traybake
• Smarties Cup Cakes
• Jellytots Cup Cakes
• Smarties Mini Bites
• Smarties Cake Bars
• Rolo Valentines Cake

Instore Bakery:
• Smarties Cookies
• Smarties Mini Cookies
• Quality Street Matchmaker Cookies
• Rolo Cookies
• Toffee Crisp Cookies
• Yorkie Cookies
• Rolo Doughnuts
• Smarties Iced Ring Doughnuts
• Smarties Mini Doughnuts
• Toffee Crisp Doughnuts

Cake Mixes:
• Smarties Party Cake
• Smarties Funny Faces Cup Cake
• Rolo Choc Brownie
• Yorkie Choc Cookie
• Milkybar My First Baking Mix (get the kids hooked early!)

Dairy Products:
• Carnation Sweetened Condensed Milk
• Carnation Caramel
• Carnation Evaporated Milk
• Carnation Extra Thick Cream
• Carnation Rice Pudding
• Carnation Custard
• Ski Smooth 12–pack (12x120g)
• Munch Bunch Fromage
• Munch Bunch Fromage Frais Mega Pots
• Munch Bunch Mega Double Up
• Munch Bunch Wholemilk Yogurt
• Munch Bunch Drinky+
• Munch Bunch Squashams

Icecream:
• Fab
• Skinny Cow (strange name for something that is highly likely to make you fat!)
• Kelly’s

And of course, the old favourite, Nestlé Quik or Nesquik:
• Mexican Nesquik tin
• Nestlé Quik Powder in Chocolate, Banana, Strawberry and Vanilla flavours
Nestlé Quik Chocolate No Sugar Added, but contains artificial sweetener (sucralose)
• Nestlé Quik Syrups in Chocolate, Strawberry and mixed flavours such as Strawberry Banana and Chocolate Caramel
• Nestlé Ready-to-Drink Quik Chocolate Milk, also in Strawberry, Banana, Vanilla and Double Chocolate (although these versions of Nesquik ended production in 2009 in the UK)
• Fat Free Quik Chocolate Milk
• Nesquik Milkshakes in Chocolate, Strawberry and Chocolate Caramel
• Nesquik "Magic"
• A Nesquik flavour of Nestlé hot cocoa mix with bunny-shaped marshmallows

And there’s pet food too, but that’s another story...