Wednesday, 19 January 2011

Labelling on Fast Food Proves Useless

Some preliminary findings were recently published which back my gut reaction in August 2010 to the new legislation on labelling requirements for fast food in the US.  Research was done in King County, Washington at Taco Time outlets over a period of 13 months. And surprise, surprise, they couldn’t even find a slight change in purchasing behaviour.

The idea that such a measure could be part of a comprehensive effort to stem obesity pulls at my heartstrings. I largely agree with Hannah Sutter author of Big Fat Lies, that the government is making people fat (in the UK and US). As far as this gesture is concerned, the US government wants to keep making people fat because this information merely endorses the myth sustained by it that cutting back on fats in the diet will help with weight loss. The fact is that a healthy diet requires high quality fats such as grass fed beef with fat, whole milk, cheese, and yes, butter.

I recently went to a meeting where Dr Natasha Campbell-McBride was speaking about these things and wrote a report which sets out some of the scientific facts on fats required in a healthy diet. We often hear that consumers are supposed to switch to healthier options, but what the governments in the US and UK call healthy is actually causing the problem, e.g., low fat milk, margarine, too much carbohydrates, and generally, industrial farming and food processing.

Also, it doesn't matter what they put on the menu labels at Taco Time because it’s fast food which is basically bad for health.

See: Mandatory menu labeling didn't change behavior at 1 fast food chain for further details on this story.

Photo credit: more popular nutrition-related weight-loss myths