Friday, 18 March 2011

Assimilation Continues

A big link in the B’org Food Chain, DuPont, has been making the news recently. According to Reuters, with its acquisition of Danisco, the Danish food additives and enzyme maker, nearly half its revenue will come from food sources. DuPont is an American chemical company that was founded in July 1802 as a gunpowder mill and was one of largest chemical companies in 2009. It has been well known for its paint products. But like its rivals Monsanto, BASF and Dow Chemicals (to name a few), DuPont believes that food science and seeds are the areas for growth opportunity in the future.

Another link in the B’org Food Chain which was getting bigger and stronger this week is General Mills, another American company, this time taking over 50% of the popular French yogurt business, Yoplait, at a cool €1.6bn. This story was in the Financial Times on 18 March 2011. General Mills is best known for its extruded boxed cereals of dubious nutritional value. This move is probably an attempt to get on the healthy food bandwagon that’s so popular today with these transnational corporations and others such as Nestlé.

Photo Credit:  Wikja, Assimilation. Corporate takeovers are amazingly similar.